A school for entrepreneurs · proven on real stores

Turn your idea into a running business.

Kaernschools is a school for entrepreneurs. Pick the business modules you need — like LEGO bricks — and Claude designs, builds, deploys and runs them for you: commerce, lead-gen, marketing, SEO, compliance, multilingual. A real near-ERP business, not just a shop.

No agency retainers. No €30k builds. The same machinery that powers two live commercial stores.

🧭 Pop-out mega navigation Scroll & hover animations 🖼️ Cinematic hero sections 🛒 Native Shopify shop 📨 Outreach Pro lead engine 🌍 Multilingual (DE/EN/FR/IT) ⚖️ EU/GDPR compliant checkout
40+
production features included
2
live commercial stores built on it
4
languages, market-routed
90+
Lighthouse performance target
More than hosting

A website hosts pages. Kaernschools runs your business.

Most "Shopify themes" stop at looks. Kaernschools ships the operational layer underneath — the parts that actually make money and keep you legal.

A normal Shopify theme

  • Pretty pages, then you're on your own
  • Contact form that emails into a black hole
  • No structured data — invisible to AI & search
  • Manual, error-prone admin clicking
  • One language, no market routing
  • Compliance is your problem

Kaernschools — near-ERP storefront

  • Commerce, CRM-lite, marketing & content in one system
  • Outreach Pro: leads → spam-filtered → delivered → monitored
  • Full JSON-LD & answer-engine optimization baked in
  • Every change deployed & verified by Claude, hands-free
  • True multilingual with per-market policies
  • GDPR + German §356 checkout consent built in
Everything that's in the box

40+ production-grade features, grouped the way a business actually works

Every item below is something we built and shipped on live stores — not a wishlist.

Design & UX

A storefront that feels premium

🧭

Pop-out mega navigation

Animated multi-level menu with slide-in panels and a mobile drawer — the kind of nav big brands pay agencies for.

Motion & scroll animations

Tasteful reveal-on-scroll, hover lifts, and transitions that make the site feel alive without hurting speed.

🖼️

Cinematic hero sections

Full-bleed hero imagery with layered headlines and clear calls to action on every key page.

🎨

Brand theming system

Fonts, colors and iconography driven from one config — duplicate the look across stores in minutes.

📱

Fully responsive

Mobile-first layouts with a dedicated mobile menu; verified across breakpoints.

🤝

Partner / distributor cards

Reusable card system for resellers and partners by country — flags, addresses, contacts, consistent everywhere.

Commerce

Selling, the way Shopify should work

🛒

Native Shopify shop

Real products, variants, cart and checkout — fully integrated, not a bolt-on.

💶

Dynamic, localized pricing

Live prices pulled from Shopify and formatted per locale (e.g. German money format) right inside the page.

🖼️

Product & project galleries

Rich media galleries and customer-project showcases that turn browsers into buyers.

🧾

Quote & high-ticket flow

For expensive products, a Request-a-Quote path that captures leads instead of forcing checkout.

Outreach Pro

A real lead engine, not a contact form

📨

Serverless capture

Forms post to an edge worker that delivers every lead straight to your inbox — reliably, with fallbacks.

🛡️

Spam & bot guard

Built-in filtering keeps junk out so you only see real prospects.

❤️‍🩹

Daily health check

An automated cron pings the pipeline daily — you're alerted before a single lead is ever lost.

🗂️

Lead audit trail + admin

Every submission logged with a lightweight admin view — CRM-lite without another subscription.

Marketing & SEO/AEO

Found by Google and by AI

🔎

Rich structured data

Product JSON-LD with ratings, reviews, shipping & returns — the schema that wins rich results.

FAQ & HowTo schema

Machine-readable FAQs and how-to guides that surface directly in search and answer engines.

📚

Answer-engine glossary

A glossary + guides hub engineered so ChatGPT, Perplexity & Google cite your store.

🎯

Buying-intent landing pages

Pages targeting high-intent searches, in multiple languages, to pull in ready-to-buy traffic.

✍️

Blog & guides engine

Content hub with showcase posts and owner's guides, structured for SEO from day one.

Performance tuned

Core Web Vitals / Lighthouse audited, with a caching strategy that keeps it fast.

International & Compliance

Sell across borders, stay legal

🌍

Multilingual & market routing

German, English, French, Italian with per-market URLs and localized policy pages.

⚖️

GDPR & §356 consent

Privacy-first banners and a German digital-goods checkout consent gate — compliance built in, not bolted on.

📄

Localized legal pages

Refund, privacy and terms served correctly per language and market.

The operating layer

Run your entire store admin with Claude

This is the killer feature. You don't click around a dashboard — you just say what you want, and Claude edits, deploys, verifies and even purges the cache. Autonomously.

  • 🗣️ Speak to it — every reply read back to you, hands-free
  • 📱 Drive it from your phone while it runs on your Mac
  • 🚀 Safe per-file deploys to the live theme, never destructive
  • Auto-verifies changes through the cache, the right way
  • 🧠 A growing playbook that learns from every store it touches
# just tell it what you want
you ▸ add a request-a-quote button to the V2-50 page

claude ▸ editing sections/main-product.liquid
claude ▸ pushing --only to live theme … done
claude ▸ verifying via section-render … live ✓
claude ▸ purging page_cache … fresh ✓
# spoken aloud, in ~20 seconds
Fully automated with Claude

From an idea to a live website — without lifting a finger

You answer a few simple questions. Claude does everything else, end to end, until your site is live and secure on your own domain. This very website was built exactly this way.

1

You bring the raw inputs

Your logo — or even a photo of your business card — your brand colours, and a sentence about what your business does.

2

Claude reads your brand

It extracts your exact colours and identity from the image automatically — no design files needed.

3

The design is generated

Google Stitch turns your brief into real, on-brand screens — your site takes shape in minutes.

4

Claude builds it for real

Production-grade code with polished design and Framer Motion animation, assembled from the module library you choose — the LEGO bricks.

5

It's hosted on GitHub

Your code lives in a private repository; the website is served publicly and fast from GitHub's global network.

6

Your domain is wired up

Claude configures the DNS at your registrar automatically and connects your real web address — no technical steps for you.

7

It goes live, secure 🔒

An HTTPS certificate is issued and enforced. Your finished website is live on your own domain — with the padlock.

The only thing you do is answer a few questions. Everything from design to a live, secure website is automated by Claude. See exactly how it works →

The brain behind it

A methodology we built, own, and improve — over and over again

The website you see is the easy part. The real value is the engine underneath: a private, ever-growing library of playbooks and prompts that lets Claude design, build, deploy and run a business end-to-end. We've developed it ourselves, we own it, and every project we ship makes it sharper.

🧠

Proprietary & owned

Our own playbooks and prompt library — the accumulated know-how of building real, live stores. This is the moat, not the markup.

🔒

Safeguarded & private

Every asset is version-controlled in a private repository and kept out of any public site. The brain stays protected.

📈

Continuously improved

Each build adds a lesson back into the playbook. The methodology compounds — it gets faster and better with every project.

🧭 Explore the full clickable architecture →
Our manifesto

What Shopify did for the store, we do for the whole business.

Shopify made having a store trivial. We make running the entire business — design, marketing, leads, compliance, operations — just as effortless. Anyone with an idea can now run a real business. Here's why that changes everything.

Read the manifesto →
Live proof

Already running two real commercial stores

This isn't a concept. Every feature on this page ships on these production storefronts.

Industrial equipment

cyclewash.com

Bicycle & industrial washing systems

Animated mega-nav, partner network by country, dynamic German pricing, integrated shop, and the Outreach Pro lead engine with spam-guard and daily health monitoring.

High-ticket / B2B

cyclecnc.com

Pocket NC 5-axis desktop CNC mills (EU distributor)

Full structured data, FAQ & HowTo schema, answer-engine glossary, multilingual buying-intent pages, Request-a-Quote funnel, and §356-compliant digital checkout.

Two ways in

Own the system, or have us build it for you

Both give you the same near-ERP storefront. The only difference is who does the driving.

Self-serve
€1,990 one-time
For founders & makers who want to build a powerful store themselves — with Claude doing the heavy lifting.
  • The full Kaernschools theme & feature library
  • The Claude operating pack — skills, commands & the playbook
  • Outreach Pro lead engine
  • SEO/AEO, multilingual & compliance modules
  • Step-by-step setup guide & updates
Start building
Done-for-you Consult & build
€20,000 from
We consult, design and build your complete store on Kaernschools — and hand you the keys, fully trained.
  • Everything in Self-serve
  • Strategy & consulting workshop
  • Full custom store built & launched for you
  • Content, SEO & lead engine configured
  • Team training + 30 days hands-on support
Book a consult

Optional: ongoing managed service & updates from €490/mo · Agency white-label license available.

Ready to build your business?

Stop paying agencies by the hour. Assemble the modules you need, run it all with Claude, and own the machine.

See the two ways in →